Privacy policy
What we hold, why we hold it, how long, and who else sees it. Most of what the product stores is about companies rather than people; where it is about people, this page says so.
Two roles, not one
Answertally sits between an agency and its clients, so our responsibilities split in two, and it matters which one applies.
We decide what happens to the data that makes the service exist: the accounts of people on your team, billing records, security logs and error reports. This page is the notice for that.
You decide what happens to the material you put in: which brands are measured, which questions are asked, who receives a report. We act on your instructions there and nothing else. The terms for that relationship are in the data processing terms.
What we hold
| What | Why | How long |
|---|---|---|
| Name, work email, password hash for each person on your team | To let them in and to know who did what | While the workspace exists, then removed with it |
| Billing contact and plan history | To take payment and answer questions about an invoice | As long as tax and accounting rules require |
| Card details | We never receive them — they are entered on Stripe | Not held by us at all |
| Brands, questions, competitors you add | To measure what you asked for | Until you remove them or close the workspace |
| The answers assistants gave, in full | So a figure can be recomputed and checked later. A number nobody can go back and verify is a number nobody should act on | While the workspace exists |
| Report approvals: the name typed, the time, the report version | So there is a record that a client signed off on what they actually saw | While the report exists |
| Error reports and security logs | To find out why something broke and to keep accounts safe | Short-lived, measured in weeks |
People inside answers
We do not ask assistants about people. But an answer about a company sometimes names one — a founder, an author, a reviewer. That text is stored as it came back, because editing it would make it a different answer. We do not build profiles from it, index it by person, or use it to find anything out about anyone.
Reports and the people who read them
When your agency sends a report, the person who opens it has no account with us and has agreed to nothing. That page carries a plain notice explaining who holds the data behind it and how to reach us, without naming the product in a way that would break the report’s white label.
Typing a name to approve a report is a business sign-off between that person and your agency, not consent given to us. We record it so both sides can see later what was approved and when, and we do nothing else with it.
Report links are unguessable and are not indexed by search engines. Anyone with the link can open the report, so treat it as you would any document you send by email — and ask your agency to revoke it if it goes somewhere it should not.
What we never do
- We do not sell data, and we do not share it for anyone else’s advertising.
- We do not train models on your data, or let our providers do so.
- We do not use one customer’s data to improve what another customer sees. There is no cross-agency benchmark built from your measurements.
- We do not track people across other websites.
Who else sees it
Measuring means sending your questions to assistant providers, and running the product means a small number of other services. Every one of them is named, with what it receives, on the sub-processors page. That list is the complete answer; there is no unnamed remainder.
We will hand data to an authority when we are legally required to. Where we are allowed to tell you first, we will.
Where it is
The product runs on infrastructure we operate. The assistant providers and the services listed on the sub-processors page are mostly in the United States, so using the product means data travelling there. Where that transfer needs a legal mechanism, we use the European Commission’s standard contractual clauses.
Cookies
Signed into the product, one cookie keeps you signed in. That is the only one. The marketing site and the client report page set none at all, and there is no advertising or analytics cookie anywhere. Details are on the cookies page.
Your rights
You can ask what we hold about you, ask for it to be corrected, ask for a copy, or ask us to delete it. If the data belongs to an agency’s workspace rather than to you personally, ask that agency first — they decide, and we act on their instruction.
A contact address will be published here with the operating company. Until then, reach us through the agency that gave you the link, or the contact on the site.
Changes
This page carries a date. When something changes that affects what we do with your data, we change the date and tell workspace owners before it takes effect — not after.
Controller for the data described above: the operator of Answertally.